“Made to Stick” is one of my favorite new reads. Brilliantly, Chip and Dan Heath have designed a book that teaches us that the core message of an idea is the stickiest. Isn’t this what we look for in trying to reach our core audience? An idea that attracts someone’s every desire.

By creating a multi-media package that caters to the lesbian demographic, we draw the incredible brand loyalty that creates a win-win situation for the company and the consumer.

It’s not enough to spend your marketing dollars in this community. Your message is important. Your mission is important.

The Las Vegas Convention and Visitors Bureau is a great example of effective outreach to the lesbian community. They took the time to get to know the needs of the community. Their clever ads told the community that they got it. Their ad placement and repeated exposure in tons of gay and lesbian publications and web sites told the community they were serious. Their event sponsorship plan was brilliant. Vegas showgirls at tons of lesbian parties all over the United States. Talk about memorable! Every time someone sees the photos from these events on Facebook or MySpace, they’re going to think about Las Vegas.

If you’re ready to break into the lucrative lesbian market, Wink can assure that your aim is true and your fire is effective.