Past work

USMP – ANHEUSER-BUSCH
• Conduct focus groups
• Nightlife trend analysis
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Production of quarterly magazine, “The Pulse,” analyzing market trends among diverse marketing segments, including LGBT.

PLANETOUT, INC.
• Art, copywriting and media buying for international launch of Gay.com Personals and national launch of PlanetOut Personals.
• Art direction: Brand stewardship of all PlanetOut properties (Gay.com, PlanetOut.com, OutandAbout, Kleptomaniac and other internal properties).
• Copywriting: Developed and maintained unique voices for each of PlanetOut’s brands.
• E-newsletter and email management: Over 3 million emails sent each month.
• Kleptomaniac.com: Merchandising and marketing for high-end, online retail store.
• Search engine marketing / affiliate marketing
• Product development

BARKING DOG CREATIVE
• Marketing plans
• Creative briefs
• Copywriting
• Web usability
• Search engine optimization (SEO)
• Projects included San Francisco Antique District, Live Oak Estates, McCutcheon Construction, The Japan Society, Childs Mascari Warner Arcitects and SmithRanchStudios.

FRONTIERS IN LA / L IN LA
• Event planning for Los Angeles’ premiere lesbians (200 to 800 attendees depending on the venue).
• Launch Frontiers Media’s lesbian section L IN LA in January 2008 in IN Los Angeles Magazine’s 10th Year Anniversary Issue.
• List building: Grew lesbian database and readership to 12,000 women in 18 months.
• Created and branded the LezIN’es, an email version of the magazine tailored for women.
• Advertising sales