“We can’t demand attention, we must attract it.” — Chip and Dan Heath “Made to Stick” is one of my favorite new reads. Brilliantly, Chip and Dan Heath have designed a book that teaches us that the core message of an idea is the stickiest. Isn’t this what we look for in trying to reach our core [...]

Frustrated by your efforts to reach the lesbian demographic? It’s not easy. These women are smart. They pay attention to your company’s human resources policies, the events your company sponsors (or doesn’t sponsor), where your company advertises and your advertising message. It’s not enough to spend your marketing dollars in this community. Your message is [...]