Get sticky

“We can’t demand attention, we must attract it.”
— Chip and Dan Heath

“Made to Stick” is one of my favorite new reads. Brilliantly, Chip and Dan Heath have designed a book that teaches us that the core message of an idea is the stickiest. Isn’t this what we look for in trying to reach our core audience? An idea that attracts someone’s every desire.

By creating a multi-media package that caters to the lesbian demographic, we draw the incredible brand loyalty that creates a win-win situation for the company and the consumer.