Ready? Aim. Fire!

Frustrated by your efforts to reach the lesbian demographic? It’s not easy. These women are smart. They pay attention to your company’s human resources policies, the events your company sponsors (or doesn’t sponsor), where your company advertises and your advertising message.

It’s not enough to spend your marketing dollars in this community. Your message is important. Your mission is important.

The Las Vegas Convention and Visitors Bureau is a great example of effective outreach to the lesbian community. They took the time to get to know the needs of the community. Their clever ads told the community that they got it. Their ad placement and repeated exposure in tons of gay and lesbian publications and web sites told the community they were serious. Their event sponsorship plan was brilliant. Vegas showgirls at tons of lesbian parties all over the United States. Talk about memorable! Every time someone sees the photos from these events on Facebook or MySpace, they’re going to think about Las Vegas.

If you’re ready to break into the lucrative lesbian market, Wink can assure that your aim is true and your fire is effective.