Make your brand irresistible to the affluent and loyal lesbian community.
Get sticky
“We can’t demand attention, we must attract it.”
— Chip and Dan Heath
“Made to Stick” is one of my favorite new reads. Brilliantly, Chip and …
Ready? Aim. Fire!
Frustrated by your efforts to reach the lesbian demographic? It’s not easy. These women are smart. They pay attention to your company’s human resources …
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